Novo Cinemas
Usability Analysis | UX/UI Design
The Novo Cinemas app is a movie booking platform in the Middle East, making it easy to book tickets with features like showtimes, seat selection, and secure payments. It also offers trailers, personalized recommendations, and exclusive deals, ensuring an enhanced cinema experience.
Pain points
User flow
Goal
To enhance the overall user experience of the Novo Cinemas app by addressing key pain points. This involves:
Improve Information Accessibility by providing comprehensive movie details on the “Coming Soon” page to help users make informed decisions.
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Optimize Offer Visibility by repositioning payment offers to appear at a more relevant stage during the checkout process, ensuring users are aware of and can easily apply available discounts.
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Enhance Post-Booking Guidance by introducing clear and intuitive navigation cues to guide users on where and how to access their booked tickets effortlessly.
This case study will focus on creating a seamless and intuitive user journey from discovering upcoming movies to booking and accessing tickets.
Competitor Analysis
Advanced Booking
Displays film name, genre, and estimated release date.
Lists movie name, age rating, runtime, and genre.
Payment Offers
Offers are shown prior to ticket booking.
Offers section is easily accessible in the navigation bar.
Booked Tickets
All bookings can be found under the profile section.
Bookings are available under the "More" option in the menu.
Design Improvements
Proposed flow
Advanced Booking process
Designed screens are indicated with stars.
Conclusion
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The updated design significantly enhances user experience by providing more comprehensive and accessible information throughout the booking process.
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By adding detailed movie information, making offers visible at the right time, and including a booking summary screen, users are well-informed and have better control over their choices.
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The home page reminders also keep users aware of their upcoming bookings, making the experience more engaging and convenient.
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These thoughtful improvements create a smoother, more user-centric flow that prioritizes clarity and usability at each step of the user journey.
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